Essentially all homebuyers use the Internet to search for homes. They then tell their Realtors which homes they want to view in person. That means high quality listing photos are a critical factor — good photos can influence the selling price of a home, how quickly it sells, and even if it sells at all.

We use a high quality camera and then enhance the photos with software to present professional-quality photos to attract attention and interest in your home.

Very important. We write comments to enable home-shoppers to imagine living in the home. We want them to feel an emotional connection in addition to the raw statistics of the property.

MLS comments are also the source of descriptions on all the websites your home is distributed to, meaning along with photos and the price, the description will help a buyer to choose your home to preview in person.

Our virtual tour and your property’s individual website also glean text from the MLS comments, making an engaging desription very important for capturing home-shopper’s attention.

When picking a real estate agent, it is critical to select an agent who invests time in writing compelling ad copy and taking beautiful photographs.

We also check and double check that all the data regarding your property is entered correctly – and then have you proof it again to catch any errors. We want to represent your property as accurately as possible.

The typical marketing of a listing includes placing it in the MLS, putting up a yard sign, syndicating it to other websites, and praying.

Our marketing goes beyond the ordinary and includes:

• An individual webiste for your home.
• A virtual tour with commentary and music in the background.
• Full-colored flyers at the property.
• A 24/hr info line on the yard sign that immediately texts property information to the home-shopper.
• A YouTube video.
• Pro-quality photography.
• Enhanced MLS listing, Zillow listing, Truilia listing, and Realtor.com listing.

A successful sale for the most money and in a timely manner requires both a well-presented “product” and an agressive marketing strategy.

While we will handle the marketing, you are responsible for the product presentation, accessibility, and pricing strategy.

When selling any expensive product, such as a car or a property, it is necessary to prepare it for the market and price it competitively. And, if home-shoppers can’t see inside the home, they won’t make an offer.

1. This means you will need to thoroughly clean and repair your property; putting it in its best light. The more of a “Showroom” condition it is in, the higher the sales price and the faster the sale. In many cases, you are competing against brand new model homes.

2. The product must be priced accurately when marketed or it may eventually have to go “on sale” at a discounted price because buyers begin to wonder “what is wrong” with your home and why it hasn’t sold.

3. Even though it is often inconvenient, your home will have to be made available for showings to buyers. Few homes are sold without the buyers seeing it in person.

Your clean, repaired, and accurately priced home, along with our agressive marketing system, means your home will be sold within your time-frame and for the highest sales price possible.

Many homeowners are familiar with the concept of home staging, thanks to reality television. Home staging is the art of preparing a home for sale.

Home staging aims to improve the flow of your home, to eliminate clutter, and to make your home appear bigger, brighter, and more attractive to home-shoppers. Home staging involves arranging and decorating the home in a way that appeals to a wide range of buyers.

Because most buyers start searching for their home online, having your home staged can be crucial toward that first step of attracting an interested buyer.

According to the Real Estate Staging Association, homes which are staged before going on the market sell 73% faster, on average, than their non-staged counterparts.

As a rule of thumb, people receive $2 in increased sale price for every $1 they put into staging.

In the National Association of Realtors  2017 Profile of Home Staging, 39% of seller’s agents said staging a home “greatly” decreases the amount of time a home stays on the market, and 77% of buyer’s agents said a staged listing makes it easier for buyers “to visualize the property as their future home.”

We recommend professional staging prior to placing your home on the market.

Syndication means distributing your listing information and photos to hundreds of websites. When listing with us, your listing will be displayed on:

All major real estate portals such as:

• Zillow.com
• Trulia.com
• Realtor.com
• Redfin.com
• Homes.com
• Movoto.com
• UtahRealEstate.com
• HomeFinder.com

 All real estate company and individual Realtor sites such as: 

• ColdwellBanker.com
• ReMax.com
• Century21.com
• BerkshireHathaway.com
• ZipRealty.com
• KW.com
• bhgre.com
• Realtypath.com
• EquityRealEsatate.com
• iProRealtyNetwork.com

Major Internet classified sites such as:

• Google.com
• YouTube.com
• Yahoo.com
• Craigslist.org
• KSL.com
• Facebook Marketplace
• oodle.com
• hoobly.com
• CNNMoney.com

A kebox is an electronic key safe that is placed at your property and holds the property’s keys.

• Realtors can show your home when you are not home.
• We are immediately notified when you home is shown so we can follow-up.
• Only authorized keyholders can open a keybox.
• Every opening is documented both in the lockbox and in a secure database.

Buying a home is as much an emotional decision as a logical decision. When previewing a home in person, buyers are very uncomfortable when the sellers are home. A keybox allows the seller to leave and still have the Realtor gain access.

We don’t want to miss out on the “right” buyer because there is no keybox and you aren’t available to let them see inside your home.

We highly recommend placing a secure and monitored keybox on your property.

Nearly half of all home-shoppers searching the Internet will drive by the home to see the outside.

In addition, nearly 10% of buyers name the yard sign as the first place they discovered the home they eventually purchased.

This makes a yard sign a very important element of our marketing system and placement should be allowed, if at all possible.

Having an experienced agent on your side will almost certainly result in a higher sales price and a faster sale. Why? Experienced agents:

• Offer solutions based on hundreds of previous successful results.
• Anticipate problems before they occur to prevent them for happing with your transaction.
• Have the financial means to properly and agressively market your home without taking shortcuts.
• Have viewed, negotiated, and sold hundreds of properties to provide educated and competent pricing advice.
• Enjoy solid reputations with other agents allowing for faster and easier negotiations along with priority attention.
• Have practiced strong negotation techniques numerous times and able to obtain the highest price and best terms for you.
• Refer time-tested vendors such as mortgage lenders, title companies, home inspectors, general contractors, handymen, pest inspectors, etc.
• Have attended dozens and dozens of continuing eductaion classes, marketing seminars, and legal briefings of years of time to understand the complexities of changing real estate markets.
• Provide accurate statistics and crucial market data so you can make good decisions.
• Professionally guide you to a smooth closing.